Summit Coders Website

Through WilliamsMedia, TargetIQ was created to help sales professionals in industries with long sales cycles stay top of mind with their prospects. The founders, Mike and Jeremy, envisioned a platform that could automate targeted ad campaigns, deliver visibility across key digital touch-points, and provide analytics to measure engagement all without requiring users to manage the complexity of traditional ad systems. Summit Coders led the end-to-end development, from defining core workflows to building the full web platform and data integrations.

The Challenge

Translating product vision into a working platform

Sales organizations with long sales cycles often struggle to stay visible with prospects after the initial relationship is established. Existing advertising tools were not designed for relationship-driven sales and created friction rather than leverage. TargetIQ needed a solution that could:

Maintain consistent digital visibility with prospects without manual ad management

Reduce cost and complexity compared to traditional advertising platforms

Bridge outbound relationship-building with inbound marketing insights and attribution

Our Approach

An end-to-end product build

Working closely with the founders, Summit Coders defined the MVP scope and built the platform around three pillars: automation, simplicity, and actionable data. Our process included:

Campaign UX & Dashboards

Designing user journeys and dashboards for campaign creation, performance tracking, and reporting.

Backend Systems Architecture

Building a robust backend to manage user data, ad configurations, and analytics aggregation.

Ad Network API Integrations

Integrating directly with major ad network APIs to automate audience targeting and campaign scheduling.

Real-Time Data Visualization

Implementing data visualization to display impressions, engagement, and ROI metrics in real time.

Iterative User Testing

Conducting iterative testing cycles with beta users to validate usability and refine the experience.

Our Solution

A modern experience rooted in community

Summit Coders delivered a fully functional advertising intelligence platform that streamlined digital visibility for sales professionals. The system replaced fragmented tools and manual workflows with a single, intuitive interface. Key outcomes included:

Automated campaign creation, audience targeting, and scheduling across major ad networks

Centralized performance tracking with real-time visibility into impressions, engagement, and ROI

A unified dashboard that simplified decision-making for non-technical users

An extensible platform architecture designed to support future channels and advanced analytics

The Outcome

Measurable impact, lasting impression

Delivered a full-featured MVP within six months, from prototype to production.

Automated campaign management, reducing setup time by over 60%.

Created a unified dashboard for performance analytics and reporting.

Positioned TargetIQ to expand into multi-channel ad intelligence and client success tracking.

Tools & Technologies

Key Technologies & Tools

React & Node.js

React & Node.js (core application framework)

PostgreSQL

PostgreSQL (database management)

API

3rd Party Application Programming Interface

AWS

AWS (hosting and deployment)

Figma

Wireframes, prototypes, and final design systems.

TargetIQ